Simple Cremation Valparaiso’s “Apples to Apples” Comparison is “Apples and Oranges”
In order to induce you to buy their $1,295 cremation, Simple Cremation claims that their $1,295 product is “apples to apples” with our $2,255 cremation offering. The only thing we can say is Fake News! The services are not the same and they know it. What they are offering is “apples to oranges.”
Here is what they say: In March 2018 pricing surveys were conducted of the area funeral homes listed above in order to compare “apples to apples.” The prices are accurate, based upon the information obtained during the survey.
Here is the chart on their website (we added the apple/orange graphics):
As you can see Simple Cremation is making the claim that their $1,295 is an “apples to apples” comparison with our $2,255 cremation. Simple Cremation is engaging in deceptive advertising
Here is a list of items that are not included in their $1,295 product but are included in our $2,255 cremation service.
Here’s what you don’t get when you use Simple Cremation’s basic offering:
- No meeting at the funeral home or with the funeral director. You must arrange and pay for everything online.
- No Final Viewing. No chance to say, “Goodbye” and positively identify your loved one.
- No dressing and other preparations necessary for a viewing.
- No Keepsake Jewelry.
- No Valparaiso funeral home. They operate out of a storefront on Green River Road. The actual funeral home Koehler is in Booneville at completely different prices! There is no $1,295 offering on the Boonville price list!
Does that seem “apples to apples” to you?
Apples to Apples
We’ve rearranged their chart and carefully examined the products and services provided. A true “apples to apples” comparison shows that their price is actually higher than ours! In fact, it’s the third highest price in Valparaiso.
Do you really want to do business with someone that uses Deceptive Ads?
At Graceland, we will show you all the area price lists. Not only that, we’ll meet any price in town with our Price Guarantee, as long as the price quote is published and publicly available.
Call Graceland today at 219-462-3511 to get honest prices and great service for less.
Simple Cremation Valparaiso is owned and operated by Koehler Funeral Home in Boonville. Not surprisingly, they don’t have any prices on their Koehler website.